- brand licensing
- марк. выдача лицензии на марку (продажа другой компании права использования торговой марки данной компании в течение определенного периода)See:
Англо-русский экономический словарь.
brand licensing
Смотреть что такое "brand licensing" в других словарях:
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
Brand alliances — is a branding strategy used in a business alliance. Brand alliances are divided into three types: Contents 1 Cobrands 2 Brand licenses 3 Cross Marketing 4 References … Wikipedia
corporate brand licensing — A form of licensing enabling a firm to rent a corporate trademark or logo made famous in one product or service category to use in a related category … Big dictionary of business and management
Licensing International Expo — Infobox Convention name = Licensing International Expo caption = status = Active genre = Licensing, merchandising venue = Mandalay Bay Convention Center location = Las Vegas, Nevada country = USA first = 1980 last = organizer = Advanstar… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand — The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder. See also Brand identity; Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand identity — Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand. See also Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand image — The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity. See also Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Michael Stone (licensing expert) — Michael S. Stone is a co founder and current president and chief executive officer of The Beanstalk Group, a brand licensing agency and consultancy. [ [http://www.hoovers.com/beanstalk group/ ID 106569 /free co factsheet.xhtml Beanstalk Group… … Wikipedia
Copyright Promotions Licensing Group — (also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
